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Home ›Press Release› Genesis launches new flagship luxury sedan G90
New flagship luxury sedan elegantly interprets Genesis’s design identity
Genesis has fully launched its new flagship model G90, which will be available in sedan or long-wheelbase versions for you to choose from.
Following the 2018 facelift, the G90 has been fully updated for the first time in three years, representing the most elegant interpretation of the brand's luxury design identity. This model introduces bold new directions that high-end cars should pursue, with advanced assistance functions that make driving easier, and various new technologies that add value to passengers' journeys.
G90 adopts the most elegant exterior and interior design of the Genesis series so far. Driving specifications provide the maximum degree of comfortable mobility, as well as many new features designed to enhance the G90 driver and passenger experience.
The front of the G90 includes a new Crest grille and stylish dual-line headlights, with a design similar to the brand's logo. The front Crest grille adopts a layered architecture design to elevate the model's luxurious image to a new level. The design consists of two G-Matrix patterns superimposed on each other to create a 3D effect.
The dual-line headlights on both sides of the grille are the thinnest in the Genesis model. By crossing the lens of the DRL (Daytime Running Light) with the turn signal, high beam and low beam driven by MLA (Micro Lens Array) technology, the slim design of the headlight is possible. In particular, the low beam combines approximately 200 miniature optical lenses per module with ultra-precision technology. The resulting lens is smaller than the lens of a traditional projection lamp, but provides the same level of light intensity-further enhancing the G90's high-tech image.
The G90's status as a luxury sedan is further strengthened by the clamshell hood. The clamshell hood design uses a single panel to combine the hood and the fender to eliminate the gap between the panels, giving the G90 a unique and stylish design. In addition, the guilloche logo is nearly 80% thinner than the previous version, adding a finishing touch to the image of the luxury car.
Viewed from the side, the parabolic design starts from the hood and flows seamlessly to the trunk along the bottom of the window. The sporty power lines on the fenders around the wheels once again highlight the vehicle's exquisite and spacious body, highlighting its power and vitality.
The daylight openings (DLO) bordering the first and second rows of vehicles are coordinated by thick C-pillars. This allows the second-row passengers to enjoy the open atmosphere and privacy at the same time, and finally together complete the first-class image of the car.
At the rear of the vehicle, as a key element of the Genesis design language, the Two Line rear combination lights are elongated with the trunk, giving the model a strong and balanced image, and the Genesis letter logo is succinctly positioned between them.
Functional elements such as license plates, various sensors and reversing lights have been reduced to complete the concise and luxurious image of the G90 rear design.
The internal design of the G90 is designed to satisfy customers who drive themselves and are driven by drivers.
The driver's seat brings to life the interior design spirit of Genesis's white space beauty, and harmoniously combines the feeling of high-tech equipment and new technology with the luxurious details brought by simulation sensitivity.
The eye-catching front of the vehicle interior is the elongated air vent, combined with the wing-like shape and the next-generation infotainment system-Connected Car Integrated Cockpit (ccIC)-integrating the instrument panel and navigation into the panoramic display, consolidating high technology Exterior.
The center console carefully uses glass and aluminum to express luxurious analog sensitivity. In addition, the electronic dial-type Shift-By-Wire (SBW) component and the dial-type central control panel (CCP) are distinguished so that the driver can intuitively distinguish them while driving. In particular, when the driver changes gears, SBW uses vibration to prevent misoperation.
In addition, the two panoramic sunroofs located above the first and second rows can be individually controlled. In addition, the mood lights installed on the left and right ends of the sunroof are linked with other mood lights in the car, adding a sense of luxury.
The rear seats of the G90 use the highest quality materials to ensure that the flagship sedan provides comfort and convenience for passengers. The left and right seats in the second row can be tilted separately to improve passenger comfort. G90 also provides customers with a new experience through well-designed storage spaces, such as the independent magazine and book trays in the second row of the C-pillar area.
The G90's central instrument panel, the backrests of the front seats and the door trim of each seat have adopted new processing methods, making new decorations possible. G90's use of newspaper crown wood and newspaper stripe wood is a good example of Genesis's sustainable luxury concept. The material is made using a new method to minimize its impact on the environment by reprocessing waste paper in daily life, including newspapers.
Used here for the first time in a Genesis vehicle, the metal inlay decoration is derived from the details of the traditional Korean "sanggam" (or "inlay") process technology. The decoration maximizes the sense of luxury by inlaying two lines and G matrix patterns on real metal, ash and forged carbon surfaces.
G90 has 12 colors to choose from. New colors such as Halla Mountain Green, Capri Blue, Bariloche Brown, Valencia Gold, and Maui Black are unique to G90. This model will also be available in Makalu Grey, Vic Black, Tasman Blue, Seville Silver, Uyuni White, Makalu Grey Matte and Verbier White. In particular, Halla Mountain Green is named after the shield-shaped volcano Halla Mountain on Jeju Island in South Korea. This decision reflects the brand’s pride in its unique Korean identity.
The car also offers a variety of interior colors, a total of five combination options: Obsidian Black/Monochrome, Bordeaux Brown/Obsidian Black Bicolor, Glacier White/Urban Brown Bicolor, Modern Gray/Milky Black Two Colors-Hue and Dune Beige/ Two-tone velvet burgundy.
The G90 is equipped with a 3.5-liter turbo gasoline engine and an eight-speed automatic transmission. The maximum output is 380 horsepower (PS) and the maximum torque is 54.0 kgf·m.
The overall fuel efficiency of the 3.5-liter turbocharged engine reaches 9.3 km/ℓ. The dual-fuel injection system injects the optimal amount of fuel according to the driving conditions. Based on a 2WD 5-seater model with 19-inch tires).
In order to support its powerful engine power and torque, while ensuring efficient cooling of the brake discs, G90 uses a variety of cooling mechanisms, including bottom cover guide holes, dust cover holes and wheel protection cooling blades.
It also has a new braking mode "driver" that allows the driver to manage braking force. It is one of the three built-in braking modes that drivers can use according to their preferences and driving conditions.
Genesis equips G90 with new suspension technology, which can provide smoother driving and better handling performance. It also includes the Preview Electronic Control Suspension (Preview-ECS) as a basic function, which optimizes suspension control by using the front camera and data from the navigation system to recognize road conditions and provide a smooth ride in any driving environment. Line experience.
In order to increase driving stability, G90 is also equipped with a multi-chamber air suspension, which can change the air pressure in the air spring. Three settings are provided according to driving conditions. When driving at high speeds, the air suspension system reduces the height of the vehicle, reduces wind resistance, improves fuel efficiency, and ultimately provides a more stable driving experience. When driving on rough or uneven roads, this function can increase the height of the car to protect its chassis and reduce road vibration. In addition, no matter how the weight of passengers or luggage changes, the height of the vehicle can be maintained at a certain level. This allows a more comfortable ride while ensuring stable control of the vehicle.
The G90 also includes a function that manages the air suspension according to road conditions, helping the driver to drive on speed bumps, ramps, and rough roads. The technology recognizes the environment in front of the vehicle through the information collected from the front camera and navigation system, thereby controlling the damping and height of the suspension, and providing customers with a comfortable riding experience.
If it detects bumps on the road ahead, it will raise the front wheels by 10mm and optimize Preview-Electronic Control Suspension (Preview-ECS) 100m before touching the vehicle. This reduces the vibration, so that passengers will not receive too much vibration.
In addition, using sensors, the car can raise the front wheels when descending steep slopes. This provides a stronger suspension to prevent damage caused by contact between the flat road and the sloped rear landing gear. When driving on rugged roads, this function raises both the front and rear wheels of the car by 25mm to protect the chassis from contacting the road and ensure a stable driving experience.
The Rear Wheel Steering System (RWS) on the G90 can steer the rear wheels up to 4 degrees (moving in the opposite direction to the front wheels) in low-speed reverse phase, and can steer up to 2 degrees in phase at high speeds (in the same phase as the front wheels). Move them in the direction).
This makes it easier to maneuver in tight spaces, with fewer corrections, and makes the turning radius of the G90 similar to that of a mid-size car. It can also improve turning stability and enable the vehicle to move flexibly when changing lanes or avoiding obstacles at medium and high speeds.
The G90 has the quietest driving experience in Genesis to date, providing the interior tranquility that drivers expect from luxury cars. It is equipped with the brand's most advanced noise reduction ANC-R (active noise reduction road) system as a basic function, which can detect noise on the road surface, and then send a reversed sound through the speaker to eliminate it. The result is a quieter ride, which improves the driving experience of the G90.
To ensure that every seat in the car is equally quiet and luxurious, Genesis measured and analyzed the sound sensitivity of each seat, and customized the noise reduction function accordingly. Some parts of the system are reinforced with special materials to strengthen the body, while key parts of the car use various sound-absorbing materials.
At the same time, the entire car uses laminated glass, including the quarter glass of the second row of doors, so that the G90 achieves maximum quietness.
Genesis provides G90 with a variety of cutting-edge convenience technologies, from the moment customers get on the car to the moment they get off at their destination, providing a brand new automated experience.
When the driver uses the smart key to approach the G90, the automatic flushing door handle will pop out to welcome the driver. Once the driver enters the vehicle, the EasyClose system closes the door, so passengers do not need to reach out and grab the door. This function can be activated by pressing buttons located in many easily accessible locations, including the center console in the first row, the armrests in the second row, and the door trims in both rows.
In addition, the first-row driver's seat doors can be set to close automatically when the brake pedal is used. When passengers get off the car, they can lightly touch the outer door handle switch or press the lock button on the remote control to close the door.
The fingerprint authentication system of the G90 center console can realize keyless starting and driving. In addition, it will automatically load the driver's personal settings and can be used as an authentication method for in-car payment and valet parking modes.
The G90 is equipped with "Digital Key 2" as a basic function, allowing customers to enter and start the vehicle by simply touching the door handle when the smartphone is nearby. It also has a hands-free smart trunk system, which automatically opens the trunk when the driver or passenger stands near the sensor located at the rear of the trunk for three seconds. (You can find a list of smartphone models with this feature on the Genesis homepage and the smartphone manufacturer's website). The update of Genesis Digital Key 2 will be provided over-the-air via an over-the-air (OTA) update at a later date.
The main electronic systems inside the G90 can also be updated via over-the-air (OTA) software, such as the navigation system, digital instrument cluster, head-up display (HUD), brakes, steering wheel, suspension, airbags and ADAS (advanced driver assistance system). This allows drivers to update vehicle software without having to visit a service center, so their vehicles will always maintain the latest features.
Even when driving and parking, customers can experience the advanced technology and convenience of G90. The G90 is the first model with a manual detection (HOD) function, which allows the vehicle to accurately detect when the driver is holding the steering wheel. When driving assistance systems such as Highway Driving Assist are activated, HOD will accurately determine whether the driver is holding the steering wheel and issue a warning if necessary.
The Parking Collision Assist System (PCA) analyzes the surrounding environment of the vehicle, including the rear, front and sides, warns the driver when there is a risk of collision with pedestrians or objects when parking, and activates the brakes when necessary.
Remote Intelligent Parking Assist (RSPA) based on wide-angle camera supports vertical parking, parallel parking and diagonal parking by identifying parking lines.
G90 provides a variety of functions that highlight the sensitivity of the vehicle, upgrading it from a mere means of transportation to a customizable personal space. In fact, with G90, Genesis provides a glimpse into its vision for future mobility.
Genesis equips the vehicle with many intuitive functions, including a virtual venue, mood manager and armrest touch system. "Virtual venue" is a virtual 3D surround sound function. It uses settings such as "Boston Symphony Hall" or "Bang & Olufsen Home" to recreate the sound characteristics of various spaces optimized for specific types of music, and delivers this sound through the impressive Bang & Olufsen 23 speaker system. Virtual Venue monitors the interior through the on-board microphone while creating a signal that reproduces the characteristics of the selected spatial sound field. The system then minimizes and stabilizes the noise in the car based on the speed of the car, while transmitting audio through its 23 speakers.
The G90 is also equipped with Acoustic Lens Technology (ALT), which optimizes sound quality through electric pop-up tweeters located on the left and right sides of the crash pad and ceiling speakers located in the middle of the ceiling between the first and second rows to create 3D Sound experience.
Mood Curator can integrate functions such as mood lights, sound system, fragrance system (olfactory), massage seats and electric curtains to enhance the mood of passengers. The car offers four different emotional modes, each of which can be customized to achieve a high level of personalization.
The G90 is also the first model of Genesis to be equipped with a fragrance system, which can emit a pleasant smell throughout the car. It offers three different scents: The Driver's Awakening, The Great Outdoors, and my favorite place. They are all provided in replaceable ink cartridges. Up to two ink cartridges can be installed in the upper part of the glove box. The type and intensity of fragrance can be controlled through the infotainment system, rear seat touch and ventilation panel. The smell is automatically pre-selected for different Mood Curator modes, but it can also be adjusted manually.
In order to improve the comfort of the driver and passengers, Genesis equips the G90 with "ergonomic relaxation" seats. There are 10 airbags on the seat back of each seat, and two airbags on the seat cushion, supporting four full-body massage modes of whole body, waist, pelvis and upper body, and three choices of massage time and intensity.
In addition, in order to make a smooth transition when passengers get on and off the car, the G90 will exhaust air from the side cushions (lumbar support) and return to its original position after getting in the car. When the driving mode is set to sport mode or driving at a high speed (130 km/h), the side cushions will automatically inflate to increase lateral support.
For VIP passengers in the second row of seats, G90 provides a variety of special features to ensure a comfortable journey. A speaker is installed on the headrest of the driver's seat to emit guidance/warning sounds that only the driver can hear, thereby protecting the rear passengers from unnecessary noise. The VIP seats on the right side of the second row have added leg supports and footrests that support heating/ventilation (intake system) functions, allowing customers to rest in a more comfortable posture.
The 10.2-inch electric rear seat touch screen display located at the rear of the first row of seats can automatically adjust the angle according to the seat mode. They also allow passengers to use media independently by connecting Bluetooth headsets to the left and right displays, respectively.
The 8-inch armrest touch screen (ATS) located in the second row of the central armrest provides touch-based integrated operation. Passengers can set climate control mode, seat position, massage settings, curtain position and adjust lighting. The touch screen display provides clear guidance and instructions with graphics and animations suitable for each function associated with the buttons.
Genesis uses antibacterial materials throughout the G90. The second row is equipped with a UV-sterilized armrest box. The air purifier mode includes an antibacterial filter and a photocatalyst module to provide passengers with a safer and cleaner internal space.
Genesis coated the antibacterial silver-zinc zeolite material on the interior of the G90 to prevent bacteria and microorganisms from growing in the areas of artificial leather and car floor mats, such as G90's crash pads, door trims and armrests. UV-C LED lights are installed in the second row of armrest boxes to disinfect items for passengers while driving. (Based on the internal test results of the international certification Intertek, the actual use environment may be different)
The air purifier in the G90 is equipped with an antibacterial filter to block harmful substances in the air, while the photocatalyst module can sterilize the air to provide a better indoor atmosphere.
The G90 LONG WHEEL BASE has a longer profile than other cars. By extending the rear door and C-pillar to 190 mm, a more spacious interior can be realized.
In appearance, G90 LONG WHEEL BASE is equipped with unique 20-inch wheels and tires. Its side profile emphasizes the presence of the vehicle through daylight opening (DLO) lines surrounding the windshield and chrome B-pillars. The unique front and rear bumpers distinguish this model from other cars, and the chrome decoration on the decoration makes the appearance more elegant and fashionable. The interior provides unique features that enhance the sense of luxury, such as a quilted seat made of semi-aniline leather and an additional leg rest for the second-row left seat.
The LONG WHEEL BASE model of the G90 is equipped with a 3.5-liter gasoline turbo-electric (eS/C) engine. The engine supercharges compressed air to reach maximum torque performance faster than other 3.5-liter turbo engines, thereby improving acceleration response at low and medium speeds.
G90 LONG WHEEL BASE is only available for AWD and provides multi-chamber air suspension and rear wheel steering (RWS) as basic functions.
The detailed specifications of the G90 LONG WHEEL BASE model will be announced soon. Genesis G90 currently has no plans to sell in Europe.
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